EP 008 | Growth Under Pressure: 600 Fortune 500 clients to $25M raised: How Music Dealers' exit launched a retail media empire – with Eric Sheinkop
From building Music Dealers into the world’s largest commercial music provider (Disney, McDonald’s, Coca-Cola) to raising $25M and scaling Desire Company across Target, Walmart, and Best Buy, Eric Sheinkop breaks down bold bets, near-misses, and rebuilding. He shares the royalty epiphany that sparked his first rocket ship, the “$20K short on payroll” moment that tests every founder, and why treating your mission like religion—and your ego like poison—is the difference between hype and staying power.